What company the item is shipped with depends on the method of shipping you chose at the checkout. Did you choose the free shipping or the express shipping?
Not sure why the game was shipped before the console, but maybe the warehouse received the game first? Your items are shipped as they become available.
Even if you don't get it "on release date" you will still have it before anyone can go into the store and buy one. It's not like you can change your mind and go and buy one tomorrow in the store.
If you can show me where Future Shop has ever made a committment with its customers to have an item that was pre-ordered online in the customers hands on release day, I will gladly eat my hat. It's always the goal, but isn't guaranteed because so many factors come into play, the biggest of which is that they ship through a third party and the delivery time is out of their hands.
Regardless, you will still have the Vita before anyone else who did not pre-order will. The way the system is set up has nothing to do with loyalty. Whether you hhave been buying from Future Shop for years or this is the first purchase you have ever made, you are treated the same as any other customer when it comes to pre-orders.
JB
I've found that in my experience, online orders from Future Shop were charged to my credit card when they were listed as "in stock" in the warehouse, not when they were shipped.
Your best bet would be to inquire about this to Customer service if you really want to know what's going on with your item.
1-800-663-2275 | service@futureshop.com
(I recommend calling).
JB
The games for PS vita released prior to the console release date, you could actually find some games on the shelf instore already. Maybe that is why you received your game before the console. 
If I remember correctly, the release date for ps vita is on the 22nd of Feb, one week before means on Feb 15? At the time of your posting, you are one day ahead. 
First of all, you mention nothing regarding your estimated delievery date on either of your post and since it's before the release date, I had just bought that up to your attention. In addition, FS ships the product as soon as an item is in-stock and released. Therefore, a game releasing prior to the console was dependent on the manufacturer.
Anyways, I only bought this up as a friendly reminder, it was not meant to offend you in any way. I do apologize if my wording was offensive. As Juice stated before, if you have customer service issues, contact online customer care since they would have the full information regarding order status.
