turn on suggestions
Auto-suggest helps you quickly narrow down your search results by suggesting possible matches as you type.
It is always up to the customer if they would like their TV calibrated. This is a service that is offered for those who would like it. If you would rather calibrate your TV yourself, or if you don't feel that your TV needs to be calibrated (i.e. if you're happy with using the standard settings), then you can simply use those settings, or you can always handle the calibration yourself.
Even if TVs do not follow a specific standard, it is still possible to improve the picture by ensuring that all of the settings are correct for where your TV is set up. So that is why some people like to get their TVs "calibrated" even if they don't follow the ISF standard.
