buzzbishop
on - last edited on
The web is disappearing.
As more people start to concentrate on websites that are industry leaders (for many people Facebook is the internet) the variety of sites that people check in to on any given internet session is shrinking.
Gone are the days of deep bookmarks in our taskbar. We now troll Twitter or FB looking for news or interesting links and when we need to do some research we just Google it.
As the internet becomes more mobile and people take to smart phones, and the iPad, with reckless abandon, the app is becoming the new website.
Want to check in for a flight on Air Canada? You don't go to the website, you use the app. Want to watch something on YouTube? App. Google something? App. Check email? App. Facebook? App.
Apple has even drilled the app store mantra into our brains - "there's an app for that."
Well guess what? There's a website too, but they're fading into the background as companies havent bothered to optimize the web experience on their sites to the smaller screen real estate on smart phones.
Apps are so pervasive, there's even a Facebook app that will share the apps you have on your iPhone. Yes, it's an app app - how meta.
And unlike websites, which cost money to create, but people can access for free - you can actually create a website with functionality easilty found for free online and charge people for it. Imagine if in the early infancy of the internet, we had to pay 99c for every site we wanted to bookmark? Sure, there are thousands of free apps, but legions more are making money doing little more than selling convenience.
With the release of the iPad, a device that will move the app store from the phone to a more robust computer, the notion of a shrinking web world and expanding app one isn't going away.
catch the buzz ... pass it on.
