A few weeks back, the technology blog, TechCrunch hosted a conference called TechCrunch Disrupt in San Francisco. The event attracts industry leaders as well as hosting an array of eager start-up founders wanting to pitch their product to a panel of experts. One pitch that intrigued me, as an app called INRFOOD. It aims to decode and provide context to the foods we eat as well as decipher the all the funny named ingredients in your favorite product. The founders of this app warn you that you’ll be alarmed at how unhealthy some of the food products you enjoy.
Keval Mehta is the co-founder of the app and got his inspiration when his friend, Shannon, was pregnant and became conscious of what she was eating. She realized that she didn’t understand most of the ingredients listed in her favorite food products. Not only that, they are presented in a tiny font so that you won’t actually take notice of the ingredient list.
The app is useful for pregnant women, or people with allergies or cultural concerns. For example, one female tester of INRFOOD had an allergy towards dairy. Even though, she cut out all items with dairy, she discovered that one food product actually had traces of dairy. How would she know any better, when she doesn’t even know how to pronounce the ingredient?
The good thing is that the app comes with a barcode scanner (to avoid typing those long-named ingredients) and then it’ll prompt you with any health concerns.
INRFOOD works with a team of nutritionists and dietitians to build this app and be able to help users understand the ingredients listed in any food product. They have a decent selection of already marked food items, but the users can enter names of different products. The results come color-coded with green ingredients marked as safe, yellow suggests to intake in moderation, and red to avoid.
The app is pretty robust – offering lots of other features like calorie tracking and a forum where you can engage with other INRFOOD users.
You maybe alarmed about the food products you eat after using this app. If you are intrigued to learn more, check out the founders presentation at TechCrunch Disrupt (click here).
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