Following in the footsteps of Facebook Messenger, the popular social network is now offering another feature as a standalone app in Facebook Camera. The idea is to make it easier to snap photos and post them onto your profile without having to log into the actual site (or its dedicated app) on an iOS device. It’s not a bad idea, but it will be interesting to see how viable it is moving forward.
There’s no doubt that a lot of users on Facebook upload photos shot from their smartphones, but the iPhone stands out because Apple doesn’t integrate the social network into its own proprietary Camera app. While it’s super easy to tweet a photo using Twitter on that app, there’s never been an option for Facebook.
That’s where this app comes in. The timing seems a bit odd considering that Facebook scooped up Instagram already, but the Camera app was in the works long before that acquisition. So what you have is an app that seems to do what Instagram does, except it’s not as feature-rich.
No doubt, it’s super convenient to be able to snap a photo, make a comment and then post it on your wall in mere seconds. It’s also nice that you can do that with any photos in your Camera Roll or Photo Stream, or even pics you have on your other social networks. But the problem is that you’re pretty limited in where you can actually post.
Other than your wall, you can’t post on any other part of Facebook. You can’t add a photo to a group, a fan page or a friend’s wall. If someone comments on your photo, you can’t access their profile to respond directly. You have to log in to the actual site or the main app.
The question that inevitably comes up with Facebook Camera is why you would choose to use it when Instagram offers many of the same features, including filters and effects. That may be a matter of taste more than anything else, but for those who just want a simple exercise in posting a photo to their wall, Facebook Camera does just that. Time will tell if it will do anything else noteworthy after CEO Mark Zuckerberg said that his company will be committed to building Instagram independently once the deal is finalized.
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