BOS Ice Tea is a beverage company based in South Africa and are initiating an interactive strategy to promote their product by inventing a Twitter activated vending machine.
The vending machine is treated more like a female robot and is named “BEV.” She is treated much like a rock star by going on her very first ice tea tour. BEV was first unveiled at Wembley Square in Cape Town.
Here’s how it works: You send a tweet to the machine using the Twitter handle (@BOS) including hashtag #Bostweet4T. Then the vending machine will supply you a free sample of BOS Ice Tea. The Twitter app on your phone must have its geo-location setting turned on in order for it to effectively work. Why? The machine needs to read that you are actually nearby before it can dispense a free can of ice tea.
BEV has many assets including her charming personality, a camera to capture images of her fans, and a microphone to assist the sound-active LED screen to her read tweets. If you’d like to know where BEV is touring right now, check out BOS Ice Tea’s Facebook page and Twitter.
Cow Africa was the marketing agency that conceptualized this idea of a vending machine. BOS states that this twitter-activated sampling robot is the first invented in the world. Here's a video on how it works:
Now, I’m thirsty for a glass of ice tea. Too bad this vending machine isn’t going to make a Canadian tour, eh? For now here’s a great ice tea recipe you can enjoy for the summer.
Homemade Ice Tea (adapted from Delicioasa.com)
- 3 liters of water
- 4 envelopes white tea - White tea, Green tea, Rooibos Tea, Black Tea
- 1 lemon
- 1 lime
- 1 Apple
- 3 tablespoons honey natural
- 2-3 sprigs fresh mint
Cut thin slices lemon, lime and apple site (skinned but try to avoid the seeds)
Boil the water. Place tea bags and leave for 5-7 minutes or 10-15 minutes green tea and white tea. Remove tea bags black tea (green tea or strain) and put 3 tablespoons of natural honey. Mix well, add lemon and lime and let it cool.
After complete cooling, add the sliced apple and maybe a few fresh mint leaves. Mix. Place tea in a jug and keep refrigerated. Pour into glass with ice and add fruit to taste. Decorate with fresh mint leaves.
To help boil your water in less than a minute, check out the Breville Variable Temperature Kettle.
The Breville Variable Temperature Kettle might just be the perfect way to make a cup of tea or coffee. Five preset settings offer the ideal water temperature for a variety of teas, while the Hold Temp function keeps the water at the ideal setting for 20 minutes.
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