Rdio already has 15 million tracks in its catalog of streaming music, and a new deal announced earlier this week just raised that to 18 million. The numbers are only part of the story, since the bulk of the new content comes from one of the biggest repositories of independent music.
TuneCore is a music distribution service with a modest roster of 250,000 artists and labels, and CD Baby is well known to indie artists as a place to go to sell their music. There are over four million tracks in CD Baby’s lineup, and a solid chunk of those are now up for on-demand consumption on Rdio.
The move is a good one for Rdio, as it adds another 18,000 Canadian artists to the catalog who might be able to gain some more exposure through the sharing and social elements of the platform. Spotify (which had 17 million tracks as late as June) has been rumoured to enter the Canadian market for months now, and it will bring a whole ton of music with it when it eventually crosses the border.
The addition of all those extra tracks doesn’t include any changes in how the service works or the layout of the website and the apps, but all the additional music is there right now for you to listen to at will (assuming you’re doing the trial or have a subscription).
Music streaming services are gearing up for a longer showdown, and this move by Rdio is definitely a part of that. They’re also becoming more and more popular as alternatives to downloading music services like iTunes. Looks like there’s going to be an arm’s race in Canada between the likes of Rdio, Sony’s Music Unlimited, Deezer, Slacker and — maybe Spotify — over who has the most music to offer.
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