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Roku reinvents the set-top box as a USB stick sized device

by Blogger on 01-05-2012 06:32 AM - last edited on 01-05-2012 01:47 PM

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Roku is known for making very compelling and affordable set-top boxes and has now redefined the genre by squeezing everything into a device the size of a USB stick.               

 

The Roku Streaming Stick is the perfect solution for space conscious users who want to add streaming content to their HDTVs. 

 

Resembling a USB thumb drive, the streaming stick squeezes  Wi-Fi, a processor, memory, and specialized Roku software into a tiny enclosure that connects directly to the MHL-enabled HDMI ports on modern TVs, ensuring up-to-date software and access to services like Netflix, HBO Go, Hulu Plus, and other services.

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This is the first time we've seen a stick this size that has HDMI instead of USB. While the price has not yet been announced it is expected to run between $50-$100 which is in line with other Roku products, we expect this diminutive streaming solution to be quite competitive once it is formally introduced into the market.