Content is king when it comes to new TV technology. The good news is as we welcome 4K TVs to the television line-up at Future Shop, there will be a solid selection of content and built-in technology to up-convert and display images four times greater than the present high-definition (HD) format. 

Freshly returned from an epic 4K technology media event with Sony Canada in California, I had the chance to get intimate with the new Sony X9 series (4K TV) line-up of the world's next generation in home television viewing.

Thanks to my trusty teams in Future Shop's appliances department and Breville, I had the good fortune of meeting and spending time with documentary filmmaker Joe Cross of his award-winning "Fat, Sick and Nearly Dead." 

Check out this short video about Joe's story and get inspired to "juice on."

Spring has sprung. Whether you're staying on track with your workouts or looking to elevate the regime, consider adding technology to put your best feet forward. I've dabbled with with a few techie workout companions recently, and today I'm excited to share some of the latest watches from Timex to keep you moving and motivated year-round.

Future Shop has teamed up with The Fan Zoo to offer great, authentic, sports merchandise signed by athletes.

From Iginla, to Sedin, check out the great authentic merchandise you can grab to decorate your walls, remember great players, or cheer them on in the playoffs.

(Photo: earthhour.tumblr.com)

This Saturday isn't just any weekend. Yes, it's the first Saturday of spring, but more importantly, it marks the world's annual Earth Hour event.

LEGO today has grown their lines to include a variety of licensed properties, including Teenage Mutant Ninja Turtles and a personal favourite super-hero, Spider-man.

Imagine being able to access information about any aspect of your favorite media, simply by uttering a voice command. How about navigating through menus of shows, movies, and music by using the motion of your eyes? Google's incredible Glass device will soon be released to the public, and it promises to change the way we interact with technology. Here's a sneak peek of what's to come.

If you are a fan of comic books, and Marvel Comics, in particular, you might be interested in a short-lived promotion currently going on through the company’s site and mobile apps. Until tomorrow at 11PM EST, Marvel is giving readers 700 different comics for free, all of which are the first issue for almost every series Marvel has come out with. This means you can download and read the first appearances of most characters in the Marvel universe without paying a dime. After Tuesday, they’ll range from $1.99 to $3.99 per issue.

If you own a BlackBerry Z10 or are interested in jumping over to one, then the latest update pushed out to the BlackBerry 10 operating system will be worth noting for you. It’s been rolled out for all carriers throughout Canada, and after trying out the phone with these new tweaks, you should see a pretty good improvement, especially when it comes to how long the battery lasts.

On-site in New York, today, Future Shop discovered the PlayStation 4 is officially coming to Canada this holiday. Sony PlayStation unveiled some of the wonders of its newest console, one we didn't physically see, but we know allows gamers to stream, play and even share video captured content with others. 

It’s a massive day for Sony PlayStation tomorrow. So huge, they’ve invited media and bloggers from around the world, including Future Shop, to discover the future of PlayStation in New York City.

With my love of gadgets, I consider everyday an exciting one in the Future Shop headquarters, but they get even more awesome when newly announced products are shown inside the building. Sonos recently announced they are launching their first-ever sound bar, the new Sonos Playbar, hitting the Future Shop stores and Futureshop.ca on Tuesday, March 5, 2013, and I was fortunate enough to get up close and personal with it today.

(Photo: Sonos)

Sonos made huge headlines in the tech world recently by announcing it will be launching its first sound bar this year. Dubbed the Sonos Playbar Wireless HiFi Soundbar, the hi-def sound bar features nine-speakers (six mid-woofer, three tweeter) and is a perfect pairing for any HDTV.

Landline phone numbers might seem like something from another era, and in many ways, they are, but if you’ve ever liked the idea of being able to port an existing number to a VoIP service like NetTalk, you now have that option. The company announced that it would enable number porting for landlines over to a NetTalk Duo device, regardless of which company the landline is with, and which version of the Duo you have.