It's big. It's beautiful. It's 4K.
This is an amazing new set from Sony. I had a chance to see it just before the announcements at IFA and CEDIA. The picture is phenomenal. We were running 4K content from a special feed and the detail, colour and overall effect was incredibly immersive.
4K is the resolution of our top-of-the-line cinema projectors. Sony also makes an F65 CineAlta camera that pros use to capture and edit 4K content.
We also had a look at still pictures (about 9 MegaPixels) and the detail is amazing. You can look at life size images of your friends and family in 4K resolution (3840 x 2160). To give you an idea of how that compares to HD, check out the image below:
The set is also an amazing 3D set as well with Full HD 3D and SimulView gaming, allowing 2-player games without the split-screen, really fun stuff. There is so much to see with this great new TV, it's easier to watch, so have a look at the TV on SGNL by Sony:
Bigger is most definitely better. The Sony XBR 4K LED TV is a true stunner with an ultra-large 84" screen and ultra-crisp 3420 x 2160 resolution. You get the smoothest picture possible with the Motionflow XR 960 and a 240Hz refresh rate, while the Live Colour technology gives every scene, shot, pass, and moment come alive in vibrant colour and deeper contrast.
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