So what are you going to do with your new 3D television? This summer, Sony will be launching a whole line of 3D-enabled products from 3D HDTV's (of course) to Blu-ray players to Recievers and Home Theatres. All the components you need for the total experience. But the real question is what do you want to watch?
When we launch, those questions will be answered with product. There will be 3D video games, 3D Blu-ray discs and some experimental broadcast and cable/satellite stuff too. What you are going to watch is a critical issue, because without content you just have a box.
What is really interesting about getting 3D in the home is that much of the content will be built from the ground up for the home 3D experience. It is a really exciting time for content creators, as they get to develop and work with a whole new language of visual storytelling. To help that process along, Sony has opened the "Sony 3D Technology Center" at Sony Pictures Studios in Culver City, California, in order to share knowledge and expertise on the potentials of 3D production technology.
The cameras used to capture 3D images are really amazing. They work by taking 2 cameras and spacing them about the same distance apart as the eyes on your head. This is called the interocular distance, a term that will soon become well known. (If you want to know more about the technical language of 3D, check out Lenny Lipton's glossary link at the bottom of this post).
The trick is that these broadcast cameras are big and it is difficult to get the right distance. So there are lots of rigs and setups to make it possible to capture the crisp full HD images. Once you have the cameras, you need more recorders to capture 2 video streams on every camera. While you are working out all these details, you still want to actually think about what is in front of the camera and how to get your story told.
Once you have those images captured, recorded and edited (we are skipping a few steps here, but you get the idea), you need to deliver that 3D content to an audience. In my next post, I'll discuss the difference between a 3D movie presentation and a 3D HDTV presentation.
Thanks for reading!
For more info on the Sony 3D Technology Center:
For more info on 3D terms & information:
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