Tech Brand Talk

Why care about Printing?

by Blogger ‎08-16-2010 11:38 AM - edited ‎08-17-2010 06:46 AM

In a world full of e-Readers and tablets, why would anyone still care about inkjet printers? Isn't the paperless society just around the corner? Well... there are still a few things your e-Reader can't do.


Paper is the closest thing to a universally-readable format. Mac or PC? MS Word or OpenOffice? PDF? If you want to distribute documents, paper is the only format that is timeless and nearly everyone can read. It has the original WYSIWYG interface -- which is why people still print so many text documents, reports, and letters. No plug-ins to download... ever.


Paper also has an intuitive and seamless interface for document annotation. Just grab the "pen tool" and start marking.  And you can access it anywhere: On a plane? No problem. Around hospital equipment? There's no radio interference. Worried about battery life? Paper's got that handled. That's why paper is still widely used when reviewing documents.


Your inkjet printer is a cost-effective way to get information from the digital world into human history's most popular format. Lexmark is working hard to help you save time and save money using our inkjet printers. In this blog I'll give you some ideas and tips to get the most out of your printer.


Oh yeah, starting a fire? I don't think there's an app for that yet!


by Exalted Expert / Community Ambassador on ‎08-17-2010 12:36 AM
by natalie(anon) on ‎08-19-2010 11:42 AM

great post

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